Nshuti Elois At work: Nshuti during a recording session
Nshuti Elois is a music producer who has been in the industry for almost a decade. Based in Nyarugenge district, Nshuti says he intends to grow big and reach a level which he calls satisfactory. Tukabyine.com visited his studio, JADA SOUND STUDIO, and caught up with the 26-year old. Here is a summary of the conversation.
Would you tell us your names and exactly what you do?
My names are Nshuti Elois and I am a music producer with JADA SOUND STUDIO. In showbiz I am famously known by the name Elois Classe.
When did u start producing music?
I began in 2005 as a way of self- employment, but as time went by it became my profession
So far what would you say you have achieved in music?
There are some things I didn’t know when I started but as you know everything evolves. I want to achieve a dream and there is a lot I haven’t achieved but I hope I’ll get there.
Currently there are many production houses in Kigali, how do you cope with the competition?
In music production it’s not competition as such but rather we complement one another. When I wake up in the morning and I listen to Rwandan music I get the feeling that we are moving really fast. In east Africa we have made tremendous strides and we are almost at per with other countries. So it’s because of those many production houses that our music is taking a whole new dimension and direction as well.
How do you see music in Rwanda generally?
Rwandan music has come from far. It’s impossible to say where we are without comparing ourselves with others. Before, we had poor recording studios and the sounds were not clear but if you listen to two songs, one produced here in Rwanda and another from abroad, you can’t tell the difference. So for me that is a clear indication that we have really made long strides and yes, Rwandan music has evolved.
How do you see lack of originality today?
There are two things which can lead to lack of originality: one, there are artistes who don’t want to be creative and want to sing using other people’s beats. As a producer all you can do is to try to change a bit but bring in the aspect of the original song. That’s too commercial. Two, we have producers who don’t want to learn and want to just produce songs regardless of whether they are original or not. Such producers end up producing same thing all over again.
What are your future plans?
I am still learning, I do a lot of research to learn more because you can’t say I’ll achieve this and stop. I want to reach a level where it’s easy to work and feel comfortable but I’ll always strive to achieve more.