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November 13, 2012

RWANDA : FOUR THINGS WE LEARNT FROM DREAM BOYS ALBUM LAUNCH

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Written by: admin

FOUR THINGS WE LEARNT FROM DREAM BOYS ALBUM LAUNCH

One of the most bizarre things to ever grace the world of showbiz was to see an album launched twice in two different locations and on two separate days! The art of extortion can’t get better. Collections from ticket sale reached a record high with one journalist noting that the Dream Boyz “should launch another album-twice”

 

But anyways the strategy worked and although there are a few negatives from the weekend show, the boys gave it their best shot and the most important thing is that fans got what they came for: entertainment. All the good, bad and ugly, here are a few takeaways from their launch.

 

 

1. LIVE MUSIC IS COMING

 

Finally. This has been long overdue. The public outcry over the inability of musicians to perform live concerts is gradually making a very positive impact and musicians are slowly complying and playing along. Long gone are the days when fans were taken for a ride with artistes having it easy on stage. All they had to do is bring a CD or a flash disk and then mimic. But with the recent album launches by Mani Martin and Tonzi, particularly the former, the bar seemed to have been raised and fans are demanding more from their idols. Kudos to the Dream Boyz. But…

 

2. THEY ARE NOT GOOD AT IT!

 

Yes they tried but fell short of the mark. I really think the idea of singing live goes hand in hand with being conversant with it. Some songs were shoddily done while at some point you could feel the Dream Boys were singing off-key. Other accompanying musicians must have read the warning signs and opted for the playback but nonetheless fans were entertained and kept on their toes.

 

3. FANS WANT THEIR FAVORITE STARS IN THEIR HOME TURF

Although it was a gamble doing an album launch twice it somehow worked. The cost of transporting the equipment in Southern Province, the backup singers, and all other miscellaneous costs were all but cancelled out by the success of the two shows. But that is exactly what the fans want. Someone travelling all the way from Southern Province to come to attend a two-hour show would feel overly exploited as compared to when the artistes go to perform in their areas. And that is exactly what the Dream Boyz did, and it worked.

 

4. SAVE US THESE ALBUM LAUNCHES

 

Realistically speaking, I don’t see the rationale of launching an album every year. The albums are just a compilation of their singles anyway, so there is nothing new that we are being treated to, except we are getting to see the artistes on stage. One of the greatest pop musicians, the late Michael Jackson, had released 11 albums during his entire singing career that stretches back in the 1960’s. You talk to a local artiste, they tell you they have been professional musicians for four years and already they are boasting 3 albums to their name! Where is the logic?

 

 

 

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